It's April so rain showers are trending right now. Unpredictable weather, socio-economic uncertainty, regime changes... we believe all these things are causing culture consumers to rethink and revisit the boring old umbrella. This is an emerging trend, but we believe that the re-emergence of the Umbrella has a lot to do with greater social issues that are also inextricably linked to weather which is inextricably linked to humankind etc... But they are also stylish and functional and can be an unexpected form of self expression (blah blah blah.)
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